Steiner was in very steady demand until the late 1980s. As the Italian film industry dwindled, Steiner retired from acting in 1991 and relocated to California, where he became a real estate agent.
In the late 1990s a special magazine was started by Cranston McMillan's Also Press. Titled, John Steiner the zine was dedicated to Steiner's film, TV and stage work, featured reviews and helping fans trace prints of his more obscure Italian work, the publication triggered new interest in the happily retired star. Selling mainly in mainland Europe and the USA the zine ran until successfully 2005. A special large format issue ended the run. McMillan remains the best authority on John Steiner and has promised that his long awaited definitve work on the actors career will be with publishers soon.
Steiner has recently contributed to DVD extras on some of his films and given interviews about his Italian work.
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